A blog to help you find your brand purpose and the question you need to ask yourself to find it

Starting a business is not easy. I someone told me about what I know now before starting a business.

Is it time to get a brand refresh?

Find out what are the five similarities between the Brand development process and Interior Design creative process

How to build a brand for your Architectural or Interior Design business

How to create a strong brand for your business

The importance of a strong brand identity for your business

Welcome to The Blue Cherry

To create a sustainable business, by that I mean a business that will last over the years to come, we must first work on creating a strong brand that represents your business and communicates your message to clients, potential investors and partners that will come into contact with your business now and in the future.

The first step is to define the vision and mission of your business. Think about how you want to be known, what you want to achieve from your business and what is the ultimate goal. Then create a vision and mission that will encompass all of the above.

The second step is to define your positioning in the marketplace. This means where you are positioned in your market against your main competitors. Defining your positioning will also help you identify where you want to be in the marketplace, which is crucial to develop marketing strategies.

The next step is identifying your niche and defining your ideal client. However, don’t niche too narrow and don’t focus on just one ideal client. It’s best to create at least client personas to create effective marketing communications.

The fourth step is to identify your unique selling points and incorporate them into your marketing communications and statements.

The next step is to create a brand identity that reflects your business. Think about all the elements you must consider before making your visual brand identity. For example, think about the tone of voice, messaging and others.

Lastly, create a marketing plan based on all the analysis done before to guide all tour marketing efforts.