Five Similarities between the Brand development process and Interior Design creative process
Five Similarities between the Brand development process and Interior Design creative process
My journey to becoming a marketing consultant was not straightforward!
I decided to become an Architect when I was sixteen. I was determined to create unique buildings and design beautiful, functional interior spaces. Therefore, I started my Architectural degree in Lima, Peru. After that, my life completely changed, and I came to live in Bournemouth when I was twenty-one years old.
A few years further down the line, I started a Business degree. Then, I decided to take the marketing path in my second year. I loved the creative and strategic side of the field.
When I started my own business, I went through a time when I didn’t know who my target audience was. However, I decided to find a niche to target. I focused on the creative industries, including architecture and interior design, which I am still passionate about.
The five similarities between brand development and interior design creative processes are:
Initial Consultation: Interior Designers and Brand specialists need an initial consultation as part of their creative process. A Brand Specialist must know about their client’s business, customers, and marketplace. Interior Designers need to understand the project, the location, and who will use the space.
Research: Brand Strategists and Interior Designers need to do some research for their projects. Interior designers must research the project surroundings, including the architecture and history. A Brand Strategist needs to analyse the client’s business, values, offerings, goals, positioning and competitors, to create a Brand Strategy.
Mood board: Brand Strategists and Interior Designers will create mood boards to communicate concepts and ideas to their clients. A mood board involves arranging images, materials, and texts to show clients the vision and style behind a project.
Concept creation: Brand Strategists and Interior Designers will use all the information previously gathered to create a project concept. It’s a crucial step in the creative process because it sets the direction for the project.
Sketching: Once the client has accepted the concept, it is time to start drawing. It’s a fascinating time for both Brand Specialists and Interior Designers because they can let their creativity flow. At this stage, there will be many sketches!
CAD and Adobe Illustration drawings: Once the final sketches are selected, it is time for Brand Strategists and Interior Designers to draw their designs on their computer software. An Interior Designer usually uses AutoCAD, ArchiCAD, or other software, whereas a Brand Strategist typically uses Adobe Creative, particularly Photoshop and Illustrator.
3D Visuals and Brand Board (or Brand Guidelines): This is the last stage of the design process. Interior Designers will create 3D visuals to show the client how the final space will look, including the furniture, lighting, accessories, and other essential design elements. Next, brand Strategists will create a Brand Board that includes the primary logo, logo variations, brand style, and fonts. They can also present a Brand Guidelines document to clients, which is more detailed than a Brand Board.
There are more steps involved in the Branding and the Interior Design process. I have summarised them as much as possible by showing the similarities between both processes.
I hope this helps you understand the similarities of the creative process in both industries. If you have any comments, please do not hesitate to write them in the comments box.
Lucía Rivera
Brand Strategist and Marketing Consultant