Marketing & Brand Consultancy
Clarity and direction for brands shaped by detail, intention & experience
Thoughtful brand & marketing for work that is seen, felt and experienced
At The Blue Cherry Consultancy, we support founders and organisations whose work is thoughtful, considered and experienced in the real world.
Often, this is work where detail matters, where environments are carefully shaped, and where how something is experienced is just as important as how it looks.
Our role is to bring clarity and direction to how that work is communicated, so it is understood, valued and positioned as it should be.
Thoughtful thinking, built on clarity
We work with founders and teams who care deeply about the quality of what they do, but feel that their brand or marketing doesn’t fully reflect it.
The work itself is often strong, intentional, and well-executed, but how it is communicated can feel unclear, inconsistent, or too generic.
We help you step back, simplify what can feel complex, and bring clarity to how you express your work.
This includes:
• Clarifying how your work is positioned
• Bringing direction to your marketing
• Refining how your work is communicated
The result is a brand and marketing presence that feels more coherent, more confident, and more aligned with the work itself.
Who we work with
We work with founders and organisations whose work is shaped by detail, intention and experience.
Typically, this is work that is:
• carefully considered rather than mass produced
• experienced in physical or designed environments
• driven by quality, not volume
• built on expertise, craft or a clear point of view
Across all of these, the need is often the same: clarity before communication
When clients approach us
Clients usually reach out when their business has evolved, but their brand and marketing no longer feel aligned with where they are now.
Often, they recognise one or more of the following:
• Their marketing feels busy, but lacks a clear direction
• Their brand is not reflected in their communications and marketing
• Their messaging feels unclear or inconsistent
• Their website or content doesn’t fully represent what they do or who they are
• They don’t target or engage effectively with their ideal client
• They want a more considered and professional approach to understand their market.
. They want to get more sales and grow their business.
At this stage, what’s needed is not more activity. It’s clarity and direction.
Our services
We offer a small number of focused services designed to bring clarity and structure to your brand and marketing.
The Clarity session
A focused 90-minute session to step back, think clearly and define your next steps.
Brand & Marketing Audit
A structured review of your brand, messaging and marketing to understand what’s working, what’s not, and where the opportunities are.
Brand & Marketing Projects
Project work aims to address a specific challenge and establish direction within a defined scope and timeline.
Ongoing Consultancy
Ongoing strategic support for organisations that want an experienced marketing strategist to guide decision-making and provide long-term direction.
A considered, strategic approach
Our work is grounded in clarity. We take the time to understand your work, your audience and your goals before shaping how your brand and marketing move forward.
Rather than doing more for the sake of it, we focus on:
• Making better decisions
• Bringing focus and direction
• Creating a more consistent and confident presence
Marketing is not about doing more. It’s about doing the right things, in the right way, with intention.
How can we work together?
Our work is collaborative, thoughtful and structured.
We bring an external perspective, guide the thinking and help you move forward with clarity and confidence.
Clients often come to us when things feel unclear, inconsistent and they need someone to help make sense of it and define the way forward.
Start with a Clarity Session
If this resonates, the best place to begin is with a Clarity Session. A focused conversation to help you step back, gain perspective and move forward with clarity and direction.
Hello, I'm Lucia
Founder of The Blue Cherry Consultancy
I’m a marketing and brand consultant focused on bringing clarity and direction to how businesses communicate their work.
My work sits at the intersection of brand, marketing and communication, helping founders and organisations step back, make sense of what they do, and express it in a way that feels clear, considered and aligned.
I grew up in Lima, in a family business connected to the world of design. Because of that, this world has always felt familiar to me.
Over the years, I’ve developed a strong interest in interiors, architecture and the way spaces are shaped and experienced. I’ve also taken interior design courses and worked with clients in this space, which has given me both an understanding of the industry and an appreciation for the level of detail, thought and intention behind the work.
This means I don’t just look at marketing from the outside.
I understand what sits behind the work: the thinking, the process, the care that goes into creating something meant to be experienced, not just delivered.
Alongside this, I bring experience in marketing, communication, and business, supporting organisations in strengthening their positioning and how their work is communicated.
Often, the work itself is strong. But the way it is presented, explained or expressed doesn’t fully reflect that.
That’s where I come in.
My role is to help you bring clarity to your brand and marketing, so that what you do is understood, valued, and communicated with the quality it deserves.
I’ve worked with founders, senior leaders and organisations across different sectors and countries, including the UK and South America, and I’m comfortable working both independently and alongside teams.
My approach is calm, thoughtful and structured and focused on helping you move forward with clarity and confidence.
I’m fluent in English and Spanish, and I work with clients both in the UK and internationally.
Start with a clarity conversation
If you would like to discuss your brand positioning or marketing strategy, start with The Clarity Session.
A focused strategic conversation designed to help you step back, gain perspective and identify the right next steps.
👉 Explore how we can work with you