Marketing & Brand Consultancy
Clarity and direction for brands shaped by detail, intention & experience
Thoughtful brand & marketing for work that is seen, felt and experienced
At The Blue Cherry Consultancy, we support founders and organisations whose work is thoughtful, considered and experienced in the real world.
Often, this is work where detail matters, where environments are carefully shaped, and where how something is experienced is just as important as how it looks.
Our role is to bring clarity and direction to how that work is communicated, so it is understood, valued and positioned as it should be.
Thoughtful thinking, built on clarity
We work with founders and teams who care deeply about the quality of what they do, but feel that their brand or marketing doesn’t fully reflect it.
The work itself is often strong, intentional, and well-executed, but how it is communicated can feel unclear, inconsistent, or too generic.
We help you step back, simplify what can feel complex, and bring clarity to how you express your work.
This includes:
• Clarifying how your work is positioned
• Bringing direction to your marketing
• Refining how your work is communicated
The result is a brand and marketing presence that feels more coherent, more confident, and more aligned with the work itself.
Who we work with
We work with founders and organisations whose work is shaped by detail, intention and experience.
Typically, this is work that is:
• carefully considered rather than mass produced
• experienced in physical or designed environments
• driven by quality, not volume
• built on expertise, craft or a clear point of view
Across all of these, the need is often the same: clarity before communication
When clients approach us
Clients usually reach out when their business has evolved, but their brand and marketing no longer feel aligned with where they are now.
Often, they recognise one or more of the following:
• Their marketing feels busy, but lacks a clear direction
• Their brand is not reflected in their communications and marketing
• Their messaging feels unclear or inconsistent
• Their website or content doesn’t fully represent what they do or who they are
• They don’t target or engage effectively with their ideal client
• They want a more considered and professional approach to understand their market.
. They want to get more sales and grow their business.
At this stage, what’s needed is not more activity. It’s clarity and direction.
Our services
We offer a small number of focused services designed to bring clarity and structure to your brand and marketing.
The Clarity session
A focused 90-minute session to step back, think clearly and define your next steps.
Brand & Marketing Audit
A structured review of your brand, messaging and marketing to understand what’s working, what’s not, and where the opportunities are.
Brand & Marketing Projects
Project work aims to address a specific challenge and establish direction within a defined scope and timeline.
Ongoing Consultancy
Ongoing strategic support for organisations that want an experienced marketing strategist to guide decision-making and provide long-term direction.
A considered, strategic approach
Our work is grounded in clarity. We take the time to understand your work, your audience and your goals before shaping how your brand and marketing move forward.
Rather than doing more for the sake of it, we focus on:
• Making better decisions
• Bringing focus and direction
• Creating a more consistent and confident presence
Marketing is not about doing more. It’s about doing the right things, in the right way, with intention.
How can we work together?
Our work is collaborative, thoughtful and structured.
We bring an external perspective, guide the thinking and help you move forward with clarity and confidence.
Clients often come to us when things feel unclear, inconsistent and they need someone to help make sense of it and define the way forward.
Start with a Clarity Session
If this resonates, the best place to begin is with a Clarity Session. A focused conversation to help you step back, gain perspective and move forward with clarity and direction.
Hello, I'm Lucia
Founder of The Blue Cherry Consultancy
I’m a Strategic Marketing and Brand Consultant with experience supporting senior leaders, founders, and organisations across the design and creative industries, higher education, SMEs, and professional services.
My work focuses on clarity, positioning and strategic alignment, helping organisations make sense of their marketing and communicate with confidence.
I specialise in translating strategy into clear, effective marketing and communications that people understand, connect with and act on, from defining marketing direction and messaging frameworks to shaping campaigns across digital channels.
I’ve worked across higher education, professional services, architecture and design-led organisations, where clarity, consistency and trust are essential. I’m comfortable advising senior stakeholders, collaborating across teams and ensuring communications align with brand, audience needs and organisational priorities.
My approach is calm, structured and thoughtful, helping organisations focus on what matters most and move forward with purpose.
I’m fluent in English and Spanish and have worked with clients across the UK and South America.
Start with a clarity conversation
If you would like to discuss your brand positioning or marketing strategy, start with The Clarity Session.
A focused strategic conversation designed to help you step back, gain perspective and identify the right next steps.
👉 Explore how we can work with you