Strategic Marketing & Brand Consultancy
Helping founders and organisations bring clarity to their brand positioning and marketing strategy
At The Blue Cherry Consultancy, we provide strategic marketing and brand consultancy for founders and organisations who need clarity, structure and direction in their brand and marketing.
Our work sits at the intersection of brand strategy, marketing strategy and strategic communications, helping organisations step back from day-to-day marketing activity and focus on the decisions that shape long-term growth.
Thoughtful strategy, built on clarity
We work with established business owners, founders and organisations who recognise that effective marketing starts with strategy, not tactics, and who want clarity before communication.
These are organisations that care about quality, integrity and long-term value, and who want their brand and marketing to reflect that.
Our role is to simplify complexity, define a clear strategic direction and translate ideas into:
• Clear brand positioning
• Strategic marketing direction
• Thoughtful, purposeful communications
This work creates the foundation for marketing that is consistent, credible and aligned with your goals.
Who we work with
Our clients are typically founder-led businesses and organisations that have reached a stage where their marketing needs clearer strategic direction.
This often includes:
Creative founders
Interior design studios, architecture practices and creative businesses who want their brand positioning and marketing to reflect the quality of their work.
Consultants, coaches and independent experts
Knowledge-led professionals who want clearer positioning and a marketing strategy that reflects their expertise.
Lifestyle and boutique service businesses
Founder-led businesses in sectors such as wellbeing, private healthcare and specialised services who want a more considered approach to brand and marketing.
Across these organisations, the need is often the same: clarity before communication.
When clients approach us
Clients usually reach out when their organisation has grown, but their brand and marketing no longer feel clear or aligned.
Often, they recognise one or more of the following situations:
• Their marketing activity has become busy but lacks a clear direction
• Their brand no longer reflects the quality of their work
• Their messaging feels inconsistent or unclear
• Different teams are communicating different things
• They want to invest in marketing but need a clear strategy first
• They need an experienced external perspective to help define the way forward
At this stage, what they need is not more marketing activity.
They need clarity, structure and strategic direction.
Strategic marketing services
We offer a small number of focused services designed to bring clarity and structure to your brand and marketing.
The Clarity session
A focused 90-minute strategic session designed for founders, business owners and leaders who need clarity around their brand, marketing or business direction.
Strategic Brand & Marketing Audits
A structured review of your brand positioning, marketing strategy and communications activity. This process helps identify gaps, inconsistencies and opportunities, ensuring that your brand and marketing are aligned with your objectives.
Strategic Marketing Projects
Strategic projects are designed to resolve a specific challenge or define direction. This may include work such as brand positioning development, marketing strategy definition or messaging frameworks.
Strategic Marketing Consultancy
Ongoing strategic support for organisations that want an experienced marketing strategist to guide decision-making and provide long-term direction.
A considered, strategic approach
Our approach is grounded in clarity.
This means taking the time to understand your organisation, your audience and your goals before shaping marketing decisions.
Rather than chasing short-term tactics or trends, we help organisations:
• Make better marketing decisions
• Focus on what truly matters
• Build a confident and sustainable brand presence
Strategic marketing is not about doing more marketing.
It is about doing the right marketing with a clear purpose and direction.
How can we work together?
Our work is collaborative, thoughtful and structured. We lead the strategic thinking, ask the right questions and help organisations navigate complex marketing challenges with clarity and confidence.
Clients often come to us when their marketing has become busy, inconsistent or unclear, and they need an experienced external perspective to help define the way forward.
If this resonates, the best place to start is with a The Clarity Session.
Hello, I'm Lucia
Founder of The Blue Cherry Consultancy
I’m a Strategic Marketing and Brand Consultant with experience supporting senior leaders, founders, and organisations across the design and creative industries, higher education, SMEs, and professional services.
My work focuses on clarity, positioning and strategic alignment, helping organisations make sense of their marketing and communicate with confidence.
I specialise in translating strategy into clear, effective marketing and communications that people understand, connect with and act on, from defining marketing direction and messaging frameworks to shaping campaigns across digital channels.
I’ve worked across higher education, professional services, architecture and design-led organisations, where clarity, consistency and trust are essential. I’m comfortable advising senior stakeholders, collaborating across teams and ensuring communications align with brand, audience needs and organisational priorities.
My approach is calm, structured and thoughtful, helping organisations focus on what matters most and move forward with purpose.
I’m fluent in English and Spanish and have worked with clients across the UK and South America.
Start with a clarity conversation
If you would like to discuss your brand positioning or marketing strategy, start with The Clarity Session.
A focused strategic conversation designed to help you step back, gain perspective and identify the right next steps.
👉 Explore how we can work with you