Marketing, Brand and Communications Consultancy
Thoughtful thinking, built on clarity
At The Blue Cherry Consultancy, we work with founders and organisations who care deeply about what they do and the quality of their work, and want to express that in a way that feels clear, considered and connects with the right people, the ones they truly want to work with.
Thoughtful thinking, built on clarity
We work with business owners and entrepreneurs who care deeply about the quality of their work but feel their brand or marketing does not fully reflect it. The work they do is often strong and full of purpose, showing a real commitment to quality. But how it is communicated can feel unclear, inconsistent or too generic. We help them step back, simplify what can feel complex and bring clarity to how their work is expressed and communicated.
This includes:
Clarifying how their work is positioned
Bringing direction to their marketing
Refining how their work is communicated
The result is a brand and marketing presence that feels more coherent, more confident and communications that work.
Who we work with
We partner with founders and organisations that have moved past the initial startup phase. Typically, our clients have been operating for at least a year and have already invested time and energy into their marketing. They are now at a point where they want to stand out from the crowd and are ready to invest in a more professional, strategic approach to their brand.
This is for you if:
You have a clear understanding of what makes your work unique but struggle to express it.
You have tried different types of marketing and now want a more considered strategy.
You want to differentiate your business in a busy market.
You value an external perspective and are ready to invest in expert guidance to move forward.
Our areas of expertise:
While our strategic approach applies to any business driven by quality, we have a particular interest and experience in sectors where detail and expertise are essential. We frequently work with:
Interior designers and architects
Higher education and academic organisations
Design studios and creative practices
Established business owners who want a dedicated brand and marketing consultant
A focus on Brand Identity:
We have a deep interest in brand identity. Beyond strategy and communications, we love working on projects that define the visual and verbal soul of a business. We help you create a presence that is not only strategic but also feels like a true reflection of the quality and character of your work.
When clients reach out
Most people reach out to us when their business has grown and changed, but their brand and marketing have not kept up. You might recognise yourself in one of these situations:
You feel like you are making a lot of noise but not reaching the right people.
You know you have something special to offer, but your current website and messaging do not do it justice.
You have tried various marketing tactics in the past, but they felt reactive rather than strategic.
You want to stand out in a busy market and finally express what makes your work different.
You are looking for a partner to guide your thinking, not just someone to give you a list of tasks.
At this stage, you do not need more activity. You need a strategy and a sense of direction.
Our services
We offer a small number of focused services designed to bring structure and intention to your brand and marketing. We believe that before you can communicate effectively, you need a clear sense of direction. Our work is not about adding more tasks to your list. It is about identifying the right things to do, so that every effort you make helps you connect with the people you truly want to work with.
The Clarity session
This is a focused 90 minute conversation designed to help you step back from the daily pressure of running a business and think clearly about your direction. It is a dedicated space for you to share what is feeling stuck, inconsistent or confusing. We bring an outside perspective to your work, helping you see the big picture and identify the right way to move forward. This is often the best way to start if you feel overwhelmed by too many marketing options and need to find your focus.
The Brand and Marketing Audit
This is a review of your overall presence to see if it truly reflects the quality of your work. Instead of looking at parts of your business in isolation, we look at how your brand, your marketing and your social media work together.
This review focuses on three key areas:
Your Brand: We look at your core messaging and how your business is positioned to ensure it feels authentic and professional.
Your Marketing: We review your website and your general strategy to see if you are reaching the right audience.
Your Social Media: We look at your social media profiles to ensure they are reflecting the quality of your work rather than just creating noise.
You will receive a clear overview that identifies the most important gaps and opportunities. This is not about a massive technical report; it is about giving you a clear path to make your communications more consistent and effective.
Brand & Marketing Projects
For businesses ready to make a significant change or solve a specific problem, we take on project work with a clear scope and timeline. This usually involves creating strategic marketing plans, managing a rebrand or delivering a brand refresh.
We love the process of helping you define the visual and verbal soul of your business. Whether you are launching something new or refreshing a brand that has been established for years, we work to ensure your identity is a high quality reflection of the care you bring to your work. This is a collaborative process designed to give your business a presence that is both strategic and beautiful.
Ongoing Consultancy
This service is for founders and leaders who want an experienced strategic partner by their side over the long term. Instead of working in isolation, you have a regular source of support to help you with decision making and provide an outside perspective on your brand.
We help you stay focused on the right things, ensuring your marketing remains consistent, intentional and aligned with your goals as your business continues to grow. This is a collaborative relationship where we help you evaluate new ideas and ensure every choice you make is a high quality reflection of your work.
A considered strategic approach
Our work is grounded in clarity. We take the time to understand the depth of your work, your specific audience and your goals before shaping how your brand and marketing move forward. We believe that a strong brand is not built on trends but on a solid foundation that reflects your true standards.
Rather than doing more for the sake of it, we focus on:
Making better decisions that lead to more meaningful results.
Bringing focus and direction so you no longer feel like you are just keeping busy.
Creating a more consistent presence that reflects the excellence of your work.
Marketing is not about doing more. It is about doing the right things in the right way with intention. When your strategy is aligned with your values, your communications feel natural and effective.
How we can work together?
Our work is collaborative, thoughtful and structured. We bring an outside perspective to help you see opportunities you may have missed. We guide the thinking and provide the structure you need to move forward with clarity and confidence.
Clients often come to us when things feel unclear or inconsistent. You may feel like you are putting in a lot of effort but not reaching the right people. We help you make sense of your options and define a path that feels right for your business. Whether you need a one off session or a long term partner, our goal is to make your brand feel as professional as the work you do.
Start with a Clarity Session
If this resonates with you, the best place to begin is with a Clarity Session. This is a focused conversation designed to help you gain perspective and move forward with direction. It is the first step toward a brand that truly represents the quality of your work.
Hello, I'm Lucia
Founder of The Blue Cherry Consultancy
I am a marketing and brand consultant focused on bringing clarity and direction to how you communicate your work. My expertise sits at the intersection of brand, marketing and communication. I help founders and organisations step back, make sense of what they do and express it in a way that feels clear, considered and aligned.
A foundation in design and education
I grew up in Lima in a family business connected to the world of design. Because of that, the environment of creativity and craftsmanship has always felt familiar to me. Alongside my interest in design, I have a deep passion for the world of education. I am fascinated by how knowledge is shared and how academic organisations communicate their value to the world. This interest has led me to work with universities and educational institutions, helping them bring structure to their message.
Communicating for different audiences
One of my key strengths is the ability to adapt messaging for different audiences. Whether you are speaking to a local audience at home or reaching out to international markets, I help you find a language that is clear, jargon free and easy to understand. I do this while ensuring that the unique voice of your organisation remains at the heart of the communication, without changing the character or the personality of your brand.
Marketing from the inside out
This background means I do not just look at marketing from the outside. I understand the thinking, the process and the care that goes into creating something meant to be experienced, not just delivered. Alongside this, I bring years of experience in marketing and business, supporting organisations in strengthening their positioning and how their work is shared with the world.
Bridging the gap
Often, the work itself is excellent. But the way it is presented or explained does not fully reflect that quality. That is where I come in. My role is to help you bring clarity to your brand, so that what you do is understood, valued and communicated with the quality it deserves.
A global perspective
I have worked with founders and senior leaders across different sectors and countries, including the UK and South America. I am comfortable working independently or alongside your team. My approach is calm and structured, focused on helping you move forward with confidence. I am fluent in English and Spanish, and I work with clients both in the UK and internationally.
Start with a conversation
The best way to begin is to see if we are the right fit for your business and your goals. We offer two ways to get started, depending on where you are in your journey.
Book a Discovery Call
If you have questions about how we can help or want to discuss a potential project, let us start with a 20 minute discovery call. This is a brief, informal conversation where we can get to know each other and see how our approach aligns with your needs. There is no commitment, it is simply a chance to connect.
Book a Clarity Session
If you are ready to dive straight into the thinking, you can book a Clarity Session.
This is a focused 90 minute conversation designed to help you step back, gain perspective and identify the right way to move forward with your brand and marketing.