Clear thinking. Strong brands. Marketing with purpose
At The Blue Cherry Consultancy, I help organisations and founders make sense of their marketing, cutting through complexity to create clarity, focus and direction. I work at the intersection of brand strategy, marketing strategy and communications, supporting businesses through moments of growth, change or uncertainty.
These services are designed for organisations that want their marketing to feel intentional and credible, not rushed, reactive or inconsistent. The aim is simple: to help you make better marketing decisions, prioritise what matters most, and move forward with clarity and confidence.
Each service can be tailored to your context, capacity and priorities, with clear guidance on approach and typical investment ranges.
Strategic Consultancy and Clarity Work
No two organisations or challenges are the same.
These services are designed for founders and leadership teams who need clarity, direction and strategic marketing support at key moments in their business.
Whether you’re building a brand, navigating growth, refining your positioning or bringing focus to your marketing, each service adapts to your goals, stage of business and context. All work is grounded in strategic marketing and brand thinking, helping you step back from day-to-day noise and make confident, informed decisions.
Rather than offering one-size-fits-all solutions, I focus on understanding your business, your audience and your objectives before shaping a clear way forward. Services range from brand and marketing clarity audits and strategic marketing and brand planning, to content direction, marketing project planning and ongoing consultancy support.
These services are particularly suited to organisations that want their marketing to feel intentional, credible and aligned with the quality of what they do, not rushed, reactive or disconnected.
The aim is simple: to help you make better marketing decisions, prioritise what matters most, and move forward with clarity and confidence.
Not sure which service is right for you?
If you’re unsure where to start, a Clarity Call is a good first step.
Clarity Call
A 90-minute strategic session to help you gain focus and move forward. Sometimes you don’t need a full project! You need space to step back, think clearly and make sense of a specific challenge. The Clarity Call is a focused 90-minute strategic conversation designed to help you understand a particular issue, explore your options and define a clear way forward.
This is a working session, not a sales call. Together, we focus on one specific problem or area, such as:
Brand positioning or messaging that feels unclear
Marketing direction or priorities
Content or social media strategy
Audience focus
A campaign, launch or next step you’re unsure about
My role is to ask the right questions, challenge assumptions where needed, and help you see the situation more clearly — so you can make confident, informed decisions.
Who this is for
This service is ideal if you:
Feel stuck or unclear about a specific marketing or brand decision
Want strategic input without committing to a longer engagement
Need an experienced, external perspective
Value thoughtful advice and clear direction over quick fixes
Many clients use the Clarity Call as:
A standalone session
A starting point before a larger project
A way to sense-check ideas or plans before moving forward
Investment: £180
This covers a focused strategic session and a written follow-up with clear recommendations, designed to help you gain clarity and decide on practical next steps.
2. Strategic Social Media Audit
Get clear direction for how your brand shows up on social media.
Social media is often where the lack of clarity shows up first. Many organisations are active on social platforms, but still feel unsure about what to post, how to sound, which platforms matter most, or whether their content is actually supporting their wider goals.
The Strategic Social Media Audit is designed to bring clarity and direction to your social media, helping you understand what’s working, what’s not, and where to focus your effort moving forward.
This is not a checklist or a performance report.
It’s a strategic review, grounded in brand thinking and audience understanding.
Why this audit exists
Most organisations don’t need more content. They need clearer thinking.
This audit exists to help you step back from day-to-day posting and look at your social media strategically, as part of your brand and marketing, not as a separate task or obligation.
My role is to help you understand how your brand is currently being experienced on social media, and to give you clear, practical direction you can act on with confidence.
What the Strategic Social Media Audit focuses on
How your brand is represented across your social media profiles
Tone of voice, messaging and consistency
Content themes, patterns and purpose
Alignment between content and your audience
How effectively does your social media support your wider brand and marketing goals
What to continue, refine or stop doing
The focus is on clarity and prioritisation, not volume or trends.
What you’ll come away with
A clear understanding of how your brand currently shows up on social media
Confidence in what type of content to create and why
Clear priorities and practical next steps
A stronger sense of direction, without overcomplicating things
Many clients tell me this audit helps them feel less overwhelmed and more intentional about social media.
Who this is for
This service is particularly useful if:
Your social media feels inconsistent or unclear
You’re unsure which platforms or content types matter most
You want your social presence to better reflect your brand
You need clarity before investing more time or budget into social media
It works well as:
A standalone piece of strategic work
A follow-on from a Brand & Marketing Audit
A foundation for future content or campaign planning
How it works
You share your social media channels and relevant context
I carry out a structured, strategic review
You receive a written summary with clear insights, priorities and recommended next steps
We can optionally walk through the findings together
This service is designed for organisations looking for clarity and direction, not more noise or unnecessary activity.
Investment: From £600
3. Brand and Marketing Audit
Get clear strategic alignment across your brand and marketing.
When marketing feels busy, inconsistent or unclear, it’s often because there’s no shared view of what the brand stands for, who it’s for, or what the marketing is meant to achieve. The Brand & Marketing Audit is designed to help you step back and look at the bigger picture, bringing clarity and alignment across your brand, messaging and marketing activity.
This is a strategic review focused on direction and decision-making, not surface-level fixes or trend-led tactics.
Why this audit exists
Many organisations are doing “some marketing” without a clear sense of whether it’s working or why. This audit exists to help you understand how your brand and marketing currently operate together, where confusion or misalignment is holding things back, and what really deserves your attention.
My role is to provide an external, strategic perspective and help you identify clear priorities before investing further time or budget.
What the Brand & Marketing Audit focuses on
Brand positioning and core messaging
Clarity and consistency across key touchpoints
How current marketing activity supports business goals
Gaps, overlaps and areas of confusion
Strategic priorities and opportunities moving forward
The focus is on clarity, alignment and direction, not producing long reports or generic recommendations.
What you’ll come away with
A clear understanding of how your brand and marketing currently align
Confidence in what to prioritise, and what to stop doing
Clear strategic direction to guide future marketing decisions
A stronger foundation for planning, content or campaign work
This audit is often used as a starting point for further strategic work or as a standalone piece of clarity.
How it works
You share your website, key materials and relevant context
I carry out a structured, strategic review
You receive a written summary with clear insights, priorities and recommended next steps
We can optionally walk through the findings together
This service is intended for organisations seeking clarity and alignment, rather than unnecessary activity.
Investment: From £800
4.a Brand Development & Rebrand
This service is about helping you bring your brand to life in a way that feels true to who you are now, and where you’re heading next. Whether you’re developing a brand for the first time, refreshing an existing identity or going through a rebrand, the aim is the same: to create a brand that feels clear, confident and cohesive, and one you’re genuinely excited to use and share.
I believe branding should feel creative, purposeful and full of possibility, not overwhelming. Throughout the process, you’ll feel listened to, supported and guided, ask questions and shape something that really feels right for your business.
The result is a brand that looks polished and professional while also feeling authentic. One that captures your personality and purpose, and gives you the confidence to show up consistently and talk about your business with pride.
How this works
We start with a guided discovery conversation and short questionnaire, designed to understand your business, your preferences and how you want your brand to be perceived.
From there, we explore up to three brand concepts, giving you the opportunity to see different creative directions before refining and developing the chosen route into a visual identity that feels right for you. This service supports brand development, brand refresh or rebrand, depending on where your business is right now.
What this includes
Guided discovery conversation and brand questionnaire
Strategic recommendations to guide the creative direction
Exploration of up to three brand concepts
Logo design or refinement
A mini brand board capturing key visual and verbal elements
Up to three rounds of checks and refinements on the chosen direction
The focus is on creating a brand you can confidently use and grow with, not something that feels overworked or disconnected from who you are.
Optional add-ons
Comprehensive Brand Guidelines
A detailed brand guide to support consistency across platforms, teams and future materials.Project Planning & Implementation Support
Structured planning and coordination to support the rollout of your brand across digital and physical touchpoints, working with designers, suppliers or internal teams as needed.Additional design support
Branded assets, such as business cards, templates, and other materials.
A few practical details
The scope includes up to three rounds of checks and refinements on the chosen brand direction. Any additional changes beyond this can be discussed and may be charged separately.
Where possible, I aim to use open-access fonts. If you choose to use a licensed font that requires a commercial licence, the cost of the licence will be your responsibility.
Investment: From £1,200
4.b Brand Refresh / Logo Refresh
This service is designed for businesses that already have a brand or logo they like, but feel it no longer quite reflects where they are now.
A brand refresh updates and sharpens your existing visual identity without changing it completely. It’s about making what you already have feel clearer, more cohesive and more confident, while keeping the recognisable elements that still work.
This could include refining your logo, refreshing your colour palette, improving consistency across formats, or bringing together elements that currently feel a bit disjointed. The aim is to help your brand feel polished, current and easier to use, without the time or investment required for a full rebrand.
When is a brand refresh the right option
This service is a good fit if:
You already have a logo or brand you want to keep, but improve
Your brand feels a little dated or inconsistent
You need more flexibility (formats, colours, variations)
You’ve created a logo concept yourself and want it professionally refined
You want a clearer, more cohesive visual identity, not a complete rethink
If you’re looking to significantly change the direction, meaning, or positioning of your brand, a Brand Development / Rebrand service will be more appropriate.
What this includes
Guided discovery conversation and short brand questionnaire
Exploration of up to three refreshed brand directions
Logo refresh or refinement (not a complete redesign)
Supporting logo variations where appropriate
Refined colour palette and font guidance
A mini brand board capturing key visual elements
Up to three rounds of checks and refinements on the chosen direction
Final logo files supplied in standard formats.
The focus is on improving clarity, consistency and usability, not starting from scratch.
Optional add-ons
Comprehensive Brand Guidelines
A detailed brand guide to support consistent use across platforms and materials.Additional design support
Branded assets, such as business cards, templates, and other materials, are scoped separately.
A few practical details
The scope includes up to three rounds of checks and refinements. Any additional changes beyond this may be charged separately.
Where possible, open-access fonts are used. If you choose to use licensed fonts, the cost of the licence will be your responsibility.
Investment: From £700
5. Strategic Content Planning & Creation (Social Media)
This service is not about posting for the sake of posting! It’s designed for organisations and business owners who want their social media to be intentional, aligned and effective, not reactive, rushed or disconnected from their wider brand and marketing goals.
Before content is created, I take the time to understand your business, your audience, your positioning and your objectives. This strategic groundwork ensures that what you publish has purpose, supporting clarity, consistency and long-term impact, rather than short-term noise.
Strategy first, then delivery
Social media works best when strategy leads, and tactics follow.
That means:
Understanding what you should be saying before deciding how often you post
Defining clear content pillars that reflect your expertise, priorities and audience needs
Creating content that supports trust, credibility and visibility over time
I only move into content planning and creation when direction is clear. The result is social media that feels coherent, confident and aligned, not like a series of disconnected posts.
How this service works
Scope note:
This service is designed around three social media platforms, using the same core content adapted for each channel, with two posts per week.Additional platforms, extra content, further strategic sessions or expanded implementation can be scoped and quoted separately if needed.
Strategic understanding
I start by getting clear on your business context, market, audience, brand direction and current social media presence, using a short strategic questionnaire to inform content pillars, planning and creation.Content pillars & direction
I define clear content pillars that guide what you talk about, why it matters, and how it supports your wider marketing goals.Content planning
A structured content plan and calendar is created, setting out themes, formats and priorities.Content creation
Content is created using existing brand assets, ensuring tone, messaging and visuals are consistent and purposeful.Delivery-ready output
You receive content that is ready to use and easy to maintain, without overcomplicating your workflow.
Typically includes
Strategic content direction and content pillars
Content plan and content calendar
Copy for posts, reels and campaigns
Light graphic design (Canva-based)
Basic video editing for social content
Alignment with brand tone, messaging and marketing priorities
One 30-minute virtual strategic check-in at the end of the month to review progress, reflect on performance and agree on next steps
Content can be adapted across up to three social platforms, using the same strategic foundation but tailored appropriately for each channel.
A note on expectations
This service is not a low-cost, high-volume posting service. It’s suited to clients who understand that effective social media requires thinking, planning and structure, and who value quality, clarity and consistency over quantity. If you’re looking for strategic input alongside practical delivery, this is a strong place to start!
Pricing reflects the strategic groundwork, planning and creation involved, as well as senior-level oversight throughout the process. Final investment depends on scope, platforms and content requirements.
Scope note: This service is designed around three social media platforms, using the same core content adapted for each channel, with two posts per week. Additional platforms, extra content, further strategic sessions or expanded implementation can be scoped and quoted separately if needed.
Investment: £1,200 per month
Marketing Project Planning
Our Strategic project planning service is designed to help organisations organise and structure their marketing and brand work. This service focuses on creating clear project plans, timelines, priorities and ownership, enabling teams to organise and deliver work effectively in-house. It provides structure, visibility, and clarity without the day-to-day implementation.
It includes:
Project structure and planning
Timelines, phases and priorities
Task breakdown and ownership
Set up using tools such as Monday.com, Asana or Google Sheets
It does not include:
Day-to-day execution
Ongoing project management
Content or design delivery
Important note: This service is about planning and structure. Implementation can be scoped separately if needed
How this service works
I work with you to understand the scope of your marketing or brand initiatives, the people involved, and the constraints you’re working within.
From there, I develop a clear project plan that sets out:
What needs to happen
When it needs to happen
Who is responsible
How different workstreams connect
The result is a practical, usable plan that supports delivery in-house or with external suppliers.
What this includes
Strategic project structure and planning
Clear phases, timelines and priorities
Task breakdown and ownership
Set-up and organisation using tools such as Monday.com, Asana or Google Sheets, depending on your preference
This service focuses on planning, coordination and clarity, not task delivery.
What this service does not include
Day-to-day execution
Ongoing project management
Content, design or campaign delivery
Any project management tools or software required for delivery must be provided and paid for by the client prior to the start of the project. Implementation or delivery support can be scoped separately if required.
When this service works particularly well
Marketing Project Planning works especially well:
Alongside a Brand Refresh or Brand Development / Rebrand, to plan and coordinate rollout
Before large marketing initiatives or campaigns
When multiple stakeholders, suppliers or workstreams are involved
For organisations that want structure without handing everything over
Why clients choose this service
This service is ideal if you:
Need clarity and structure before moving into execution
Want marketing and brand work to feel organised and achievable
Manage multiple priorities or contributors
Want a strategic partner to bring focus and direction
Investment: From £1,200 per month, depending on project scope and complexity.
All work is scoped clearly in advance to ensure expectations and responsibilities are aligned.
Discover the amazing experiences of my clients! Dive into their reviews and see what it’s truly like to collaborate with me!
Are you ready to work together?
If you’re looking for a strategic marketing and brand consultant in Bournemouth or across the UK who brings clarity, structure and thoughtful direction, I’d love to hear from you.
