Clear thinking. Strong brands. Marketing with purpose
At The Blue Cherry Consultancy, I help organisations and founders make sense of their marketing, cutting through complexity to create clarity, focus and direction. I work at the intersection of brand strategy, marketing strategy and communications, supporting businesses through moments of growth, change or uncertainty.
Signature Services
No two organisations are the same. These signature services are designed for founders and business owners who need clarity, direction and strategic marketing support at key moments in their business. Whether you’re building a brand, navigating growth, refining your positioning or trying to bring focus to your marketing, these services adapt to your goals, stage of business and context. Each one is grounded in strategic marketing and brand thinking, helping you step back from day-to-day noise and make confident, informed decisions.
Rather than offering one-size-fits-all solutions, my work focuses on understanding your business, your audience and your objectives before shaping a clear way forward. From brand and marketing clarity audits and strategic marketing and brand plans, to content direction, marketing project planning and ongoing consultancy support, each service is designed to bring structure, alignment and purpose to your marketing.
These services are particularly suited to founders and leadership teams who want their marketing to feel intentional, credible and aligned with the quality of what they do, not rushed, reactive or disconnected.
The aim is simple: to help you make better marketing decisions, prioritise what matters most, and move forward with clarity and confidence.
🔍 Brand and Marketing Clarity Audit
A focused piece of strategic work designed to bring clarity to your brand, messaging and marketing priorities. The audit reviews how your brand and communications currently show up across key touchpoints, highlighting what’s working, what’s unclear and where opportunities are being missed.
You’ll receive clear, practical recommendations to help focus future marketing and communications activity, providing a strong foundation for more confident decision-making. This audit forms the starting point for most client engagements. It ensures a shared understanding, clear direction, and a solid strategic foundation before moving into planning, development, or ongoing support. It is particularly suited to organisations that feel their marketing lacks direction, consistency or alignment, and want clear insight before investing further time or resource.
🎯 Strategic Marketing & Brand Plan
A comprehensive strategic planning process designed to define clear marketing direction, brand positioning and priorities. This work combines in-depth analysis with practical planning, covering brand and market context, target audiences, positioning and strategic marketing choices. It results in a clear, structured plan that aligns marketing activity with business goals and provides a strong foundation for implementation. The plan acts as a strategic reference point, helping internal teams or external partners work with clarity and consistency over the next 12 to 24 months.
💡 Brand development and Refresh
Strategic brand development designed to shape the visual and verbal identity of your organisation, capturing who you are, what you stand for and how you want to be perceived. This work goes beyond logos and visuals. It focuses on defining brand meaning, positioning, and associations, and translating them into a clear, coherent brand identity that feels authentic, confident, and consistent across touchpoints. This service is suited to organisations that are evolving, growing, or repositioning, who need their brand to reflect better where they are now and where they are heading.
🎯 Strategic Content Planning & Creation (Social Media)
Strategic content planning and creation designed to bring clarity, structure and consistency to your content. This service combines content planning and calendars with content creation, ensuring everything aligns with brand tone, messaging and marketing priorities. Content is created using existing brand assets and focuses on clarity, consistency and purpose rather than volume. This service works best when there is already strategic direction in place, or alongside brand and marketing planning work.
Typically includes:
Content plan and content calendar
Copy for posts, reels and campaigns
Light Graphic design (Canva-based)
Basic video editing for social content
Alignment with brand tone and messaging
Important note: Anything more complex can be scoped separately.
📋 Marketing Project Planning
Our Strategic project planning service is designed to help organisations organise and structure their marketing and brand work. This service focuses on creating clear project plans, timelines, priorities and ownership, enabling teams to organise and deliver work effectively in-house. It provides structure, visibility and clarity, without day-to-day implementation.
It includes:
Project structure and planning
Timelines, phases and priorities
Task breakdown and ownership
Set up using tools such as Monday.com, Asana or Google Sheets
It does not include:
Day-to-day execution
Ongoing project management
Content or design delivery
Important note: This service is about planning and structure. Implementation can be scoped separately if needed
🧠 Strategic Consultancy & Retainer Support
Our Strategic Consultancy & Retainer service is designed for organisations and founders who need ongoing strategic support, clarity and direction across their marketing and brand work.
This service provides access to senior marketing and brand consultancy on a retained basis, supporting decision-making, prioritisation and strategic thinking over time. It is ideal for organisations navigating growth, change, internal delivery challenges or complex marketing environments.
Rather than day-to-day execution, the focus is on guidance, structure and informed direction, helping teams make better marketing decisions and stay aligned with their goals.
Investment
All services are priced individually. Following an initial conversation, we will provide a tailored quote based on your needs.
Discover the amazing experiences of my clients! Dive into their reviews and see what it’s truly like to collaborate with me!
Are you ready to work together?
If you’re looking for a strategic marketing and brand consultant in Bournemouth or across the UK who brings clarity, structure and thoughtful direction, I’d love to hear from you.
