The Blue Cherry Consultancy Services
Clear thinking. Strong brands. Marketing with purpose
At The Blue Cherry Consultancy, we help founders and organisations step back from day-to-day marketing activity and gain clarity about what truly matters.
Our work sits at the intersection of brand, marketing and communications strategy, supporting organisations that want their marketing to feel thoughtful, coherent and aligned with their wider goals.
These services are designed for organisations that want to move away from reactive marketing and instead build a clear, credible and purposeful approach to how they communicate and grow.
Some clients begin with a Clarity Call to talk through a specific question or challenge. Others start with a Strategic Brand & Marketing Audit to gain an objective view of how their brand and marketing currently work together.
From there, organisations may commission a Strategic Marketing Project to address a specific issue, or continue with Strategic Marketing Consultancy for ongoing strategic guidance.
Each service is designed to provide the space, thinking and structure needed to make better marketing decisions and move forward with clarity and confidence.
Not sure where to start? The Clarity Session is often the best place to begin.
The Clarity Session
A focused 90-minute strategic session designed for founders, business owners and leaders who need clarity around their brand, marketing or business direction.
Sometimes you don’t need a full project. You need space to step back, think clearly and make sense of a specific challenge.
The Clarity Call is a structured strategic conversation where we explore your situation, identify key issues and define a clear way forward.
This is a working session, not a sales call. Together we focus on one specific problem or area, such as:
Brand positioning or messaging that feels unclear
Marketing direction or priorities
Content or social media strategy
Audience focus
A campaign, launch or next step you’re unsure about
My role is to ask the right questions, challenge assumptions where needed, and help you see the situation more clearly — so you can make confident, informed decisions.
Who this is for
• Feel stuck or unclear about a specific brand or marketing decision
• Want strategic input without committing to a larger engagement
• Need an experienced external perspective
• Value thoughtful advice and clear direction over quick fixes
Clients often use the Clarity Call as:
• A standalone strategic session
• A starting point before a larger project
• A way to sense-check ideas or plans before moving forward
Investment: £180
This includes a focused 90-minute strategic session and a written follow-up with clear recommendations to help you move forward with confidence.
2. Strategic Brand and Marketing Audit
Full strategic Diagnostic
When marketing feels busy, inconsistent or unclear, it is often because there is no shared clarity around what the brand stands for, who it is for, or what the marketing is meant to achieve.
The Strategic Brand & Marketing Audit provides a structured external review of your brand, messaging and marketing activity, helping you step back and see the bigger picture. This is a strategic diagnostic focused on direction and decision-making, not surface-level fixes or short-term tactics.
Why this audit exists?
Many organisations are doing some marketing without a clear sense of whether it is working or why. This audit helps you understand how your brand and marketing currently operate together, where confusion or misalignment may be holding things back, and what truly deserves your attention moving forward. My role is to provide an independent strategic perspective and help you identify clear priorities before investing further time, budget or resources.
What the audit reviews?
. Brand positioning and core messaging
• Clarity and consistency across key touchpoints
• Website messaging and structure
• Current marketing channels and activity
• Alignment between marketing activity and business goals
• Gaps, overlaps and areas of confusion
Who is this for?
This service is designed for organisations seeking clarity and alignment before investing further in marketing activity. Many clients use this audit as a starting point for deeper strategic work, although it can also stand alone as a valuable strategic diagnostic.
What you’ll come away with?
• A clear understanding of how your brand and marketing currently align
• Strategic insight into what is working and what is not
• Clear priorities for future marketing activity
• Practical recommendations to guide decision-making
The goal is clarity, alignment and strategic direction, not lengthy reports or generic recommendations.
How it works?
We begin with an initial conversation to understand your organisation and clarify the scope of the audit.
Once the focus is agreed, I carry out a structured strategic review which may include analysis of your brand positioning, messaging, website and current marketing activity.
At the end of the process, you receive clear insights, practical recommendations and a strategic framework to help guide your next steps.
Investment: From £1,800
3. Strategic Marketing Project
Focused Strategic Project
Some organisations reach a point where they need focused strategic work to address a specific marketing or brand challenge. This might involve clarifying their positioning, redefining their messaging, or developing a clearer direction for their marketing.
A Strategic Marketing Project is a defined piece of strategic work designed to resolve a particular issue and produce a clear outcome. It focuses on analysing the situation, identifying what needs to change and developing a clear strategic direction.
Why does this service exist
Many organisations are actively doing marketing but lack a clear framework guiding their decisions. Messaging may feel inconsistent, priorities unclear, or marketing activity disconnected from wider business goals.
This service creates the space to step back and address an important issue in a structured way.
Together we explore the situation, clarify the challenge and define a clear strategic direction for how the organisation should move forward.
What this work may focus on
Each project focuses on a specific strategic issue, such as:
• Clarifying brand positioning and messaging
• Defining marketing direction and priorities
• Reviewing audience focus and communication
• Developing the strategy behind a campaign or launch
• Improving alignment between marketing and business goals
• Creating a clearer marketing framework
The exact focus of the project depends on the organisation’s situation and objectives.
Who is this for
This service is ideal for organisations that:
• Need to resolve a specific brand or marketing challenge
• Want more than a one-off strategy session
• Need focused strategic work with a clear outcome
• Are looking for an experienced external perspective
• Want clarity before investing further in marketing activity
Clients often choose this service when they sense something important needs to be addressed, but need structured strategic work to explore it properly.
What will you come away with
At the end of the project, you will have:
• A clear strategic direction for the issue being addressed
• A stronger and more coherent brand or marketing approach
• Practical guidance on what should happen next
• Greater confidence in your marketing decisions
The aim is to ensure that future marketing activity is built on clear thinking rather than guesswork.
How does it work?
We begin with an initial conversation to understand the organisation and define the scope of the project. Once the focus of the project is agreed, I carry out structured strategic work which may include analysis, research and a series of working sessions.
At the end of the project, you receive clear recommendations and a strategic framework to guide your next steps.
Investment: Typically from £2,500, depending on scope.
This service is designed for organisations that need a defined piece of strategic work to resolve an important marketing or brand challenge and move forward with clarity.
4. Strategic Marketing Consultancy
Ongoing Strategic Consultancy
Some organisations benefit from ongoing strategic guidance rather than one-off work. As marketing decisions evolve, teams often need experienced support to help evaluate opportunities, challenge assumptions and maintain clarity over time.
Strategic Marketing Consultancy provides continued access to senior marketing and brand expertise, offering a trusted external perspective as organisations navigate important marketing and communication decisions.
This work focuses on strategic thinking, analysis and direction rather than operational marketing delivery.
Why this service exists
Marketing challenges rarely happen once. As organisations grow, priorities shift, new initiatives emerge, and teams face ongoing decisions about where to focus their time, budget and attention. Without a clear strategic perspective, marketing activity can easily become reactive or fragmented.
Ongoing consultancy provides a consistent external perspective, helping organisations maintain clarity, evaluate opportunities and make confident decisions as their marketing and business evolve.
What does this work focus on
Strategic consultancy may include support with:
• Marketing direction and priorities
• Brand positioning and messaging
• Reviewing campaigns and marketing initiatives
• Communication strategy across key touchpoints
• Evaluating marketing opportunities and decisions
The focus is on providing thoughtful strategic input that supports stronger marketing decision-making across the organisation.
Who is this for?
This service is ideal for organisations that:
• Value ongoing strategic guidance rather than one-off projects
• Have internal teams or suppliers but want senior strategic input
• Need support evaluating marketing decisions and opportunities
• Want an experienced external perspective over time
• Benefit from regular strategic conversations to maintain clarity
Many organisations choose consultancy after completing a Strategic Marketing Project or when they want continued strategic support.
What you’ll come away with
• Ongoing access to experienced strategic marketing thinking
• Greater confidence in marketing decisions and priorities
• A consistent external perspective to challenge assumptions
• Stronger alignment between marketing activity and business goals
The aim is to ensure marketing decisions remain thoughtful, focused and aligned with the organisation’s wider goals.
How does it work?
We begin with an initial conversation to understand the organisation, priorities and current marketing structure.
Consultancy typically involves regular strategic conversations, alongside the flexibility to review ideas, initiatives or challenges as they arise.
This structure provides ongoing strategic support while remaining flexible as the organisation’s needs evolve.
Investment: Monthly consultancy retainers typically start from £1,200, depending on scope.
This service is designed for organisations that benefit from working with an experienced external consultant who can provide strategic guidance over time.
Read what clients have shared about working with The Blue Cherry Consultancy
Are you ready to work together?
If you're looking for a strategic marketing and brand consultant who brings clarity, structure and thoughtful direction to brand and marketing decisions, I’d be delighted to hear from you.
