How to build a brand for your Architectural or Interior Design business
How to build a brand for your Architectural or Interior Design Business
I've worked in the architectural and civil engineering industry for almost 15 years. I have also attended interior design courses and worked on many property development projects over the last ten years.
I know creative people need time and space to work and create a design. But unfortunately, their days are jam-packed with endless meetings with clients and employees visiting sites and other related activities. As a result, there isn't much time left to think about their business branding.
I've decided to write this blog to help Architects, Interior Designers and Civil Engineerings how to build a strong brand that shows the essence of their business and allows them to stand out from the crowd and reach their ideal clients.
Develop your Brand Foundations - Develop a clear understanding of your business vision, mission, values, purpose, and positioning. Then, create compelling marketing communications for your target audience, showing your business essence and how they'd benefit from working with you.
Define a Brand Strategy - Develop a brand strategy to create positive associations with your brand, represented by a brand image that is appealing to your ideal clients and set you aside from your competition. This is the time to work on your visual brand identity, not the other way around!
Communicate your brand message to - Once you have worked on your foundations and brand identity, it's time to communicate your brand message to your ideal client. Be consistent with your marketing communications, and ensure your social media and website represent your brand message.
Office design - Create an interior space that consolidates and represents your brand message. The design should create a sensory experience that helps people develop positive associations with your brand.
Those are examples of what you can do to build a brand for your business. I hope you find it helpful.
Please visit my services page for more information about how I can assist you with your business brand.
Lucía Rivera
Brand Strategist and Marketing Consultant