Posts tagged social media startups
How to build a brand for your Architectural or Interior Design business

I've decided to write this blog to help Architects, Interior Designers and Civil Engineerings how to build a strong brand that shows the essence of their business and allows them to stand out from the crowd and reach their ideal clients. 

Develop your Brand Foundations - Develop a clear understanding of your business vision, mission, values, purpose, and positioning. Then, create compelling marketing communications for your target audience, showing your business essence and how they'd benefit from working with you. 

Define a Brand Strategy - Develop a brand strategy to create positive associations with your brand, represented by a brand image that is appealing to your ideal clients and set you aside from your competition. This is the time to work on your visual brand identity, not the other way around!

Communicate your brand message to - Once you have worked on your foundations and brand identity, it's time to communicate your brand message to your ideal client. Be consistent with your marketing communications, and ensure your social media and website represent your brand message.

Office design  - Create an interior space that consolidates and represents your brand message. The design should create a sensory experience that helps people develop positive associations with your brand.

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