The importance of a creating strong Brand Identity for your business
The importance of creating a strong Brand Identity for your business
When I started my business, I knew creating a strong brand identity was the most important thing I had to do. However, this didn’t mean other aspects of my business were least important, such as creating processes for every area of my business, web creation and the financial aspect of running a business.
Creating the brand foundations of my business allows me to clearly understand the direction of my business and the ultimate goal for The Blue Cherry Consultancy. It made me go deep into my core and understand what mattered and how I wanted to be known. It also helped me to define my ideal client, positioning in the marketplace, my USPS, a marketing strategy that worked for me and a visual brand identity that represented my business and offering in an authentic way.
If you decide to hire a brand specialist, please make sure they work on understanding your business properly to help you define your ideal client, positioning, USPs, and brand identity so you are able to create effective marketing communications that help you reach and engage with your ideal clients and grow your business.
I hope you found this helpful. Don't hesitate to contact me if you need help with creating your business brand foundations to create a sustainable business that will last a long time.
With gratitude,
Lucía Rivera
Brand Strategist and Marketing Consultant