What’s your brand purpose?

Today's blog is about business brand strategy. It will help entrepreneurs and business owners to understand their brand purpose and the questions they may need to ask themselves when building an authentic brand for their businesses.

When business owners and entrepreneurs start a new business, they usually think about their company's name, logo, website, social media platforms, etc. I get it! It's an exciting time, and you want to share your message with your ideal clients. However, it is best to stop and ask yourself the following question. What is my brand purpose?

Answering this question is not easy. It requires time and self-awareness to understand yourself and your business better. As entrepreneurs, we want to build a powerful authentic brand that helps us stand out from the crowd, reach our dream clients, position our business in a desirable place in the marketplace against our competitors, achieve our goals, and grow our businesses. However, many of us don't have enough knowledge about what it takes to create a powerful unique brand that sets us aside from our competition. Most of us confuse building a brand with creating a logo. Therefore, we miss an essential part of brand creation: understanding our brand purpose.

I want to share a few questions you need to ask yourself before designing a logo, creating a website, investing in advertising, etc. Of course, finding the answers to those questions will save you a lot of time and money in the long run. But, more importantly, answering these questions will help you find your brand purpose.

What do you want from your brand?

This question is related to mission and vision. First, ask yourself what you want to achieve from your business and what you want to be known for. Then, think about your personal needs and what will make you feel fulfilled. Be as honest as possible about this; it is crucial to building an authentic brand!

What about your talents?

Think about your skills and abilities; think about what you can do well independently. It's best to also think about the sort of people you may need to have around you in the future. For example, perhaps you are great at finance and accounting but don't understand marketing as much as you would like to. Therefore, you may consider hiring a marketing consultant or a marketing manager to help you with your business.

What do you stand for?

Think about your values. What things won't you compromise because they matter to you so much? Is it integrity, transparency, and sustainability towards our environment? A clear understanding of your values is essential to building a strong, authentic brand that helps you stand out from the crowd.

What's your story?

People love stories. It's important to share your experiences, hopes and dreams, etc., with others. Share your why and engage with people you don't know through your unique stories. Tell them about you, share your knowledge, be genuine, and be authentic!

Who are your main competitors?

What makes them different from you? Who are their ideal clients? Learn about them, identify their strengths and weaknesses, analyse what makes them stand out, and see where you are against them in the marketplace.

Who are your ideal clients?

What do they do?
Where do they live?
Who are they?
What do they need?

Create client personas to help you better understand your ideal clients. I usually create three client personas from my selected niche, which is incredibly helpful.

What's your positioning in the marketplace?

Where do you want to position your business in the marketplace?
What makes you different from your competitors?
Where do you sit in the market against them?
What can you do to improve your positioning?

These are powerful questions to ask yourself about your positioning. First, identify where you are now and where you want to be. Then, what do you need to do to achieve your ideal positioning in the marketplace?

To conclude, answering these questions will help you to gain a much better understanding of your brand purpose, which is the pillar of building a robust and authentic brand for your business.

I hope you found these helpful. If you want me to support with your business, please send me a message.

With gratitude