When business owners and entrepreneurs start a new business, they usually think about their company's name, logo, website, social media platforms, etc. I get it! It's an exciting time, and you want to share your message with your ideal clients. However, it is best to stop and ask yourself the following question. What is my brand purpose?

Answering this question is not easy. It requires time and self-awareness to understand yourself and your business better. As entrepreneurs, we want to build a powerful authentic brand that helps us stand out from the crowd, reach our dream clients, position our business in a desirable place in the marketplace against our competitors, achieve our goals, and grow our businesses. However, many of us don't have enough knowledge about what it takes to create a powerful unique brand that sets us aside from our competition. Most of us confuse building a brand with creating a logo. Therefore, we miss an essential part of brand creation: understanding our brand purpose. 

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