Creating a brand for your business is not easy. There are many misconceptions about brand creation. The most common one is that a brand is a logo. A logo is a visual element of the brand identity but not the whole brand.

I have been talking about Brand Creation to a few entrepreneurs and business owners lately. It was interesting to talk about how they approached their brand creation for their business.

Developing a strong and unique Brand identity for my business was very important, mainly because I knew the impact a strong brand identity has on a business. However, other elements besides the brand's visual aspect are crucial when building a brand. 

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