Letting kids creativity shine - June 14, 2019

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Lucia Rivera - Director

 
 
 
 

Children show their creativity in different ways. However, it is important that us parents embrace creative activities, not only to spend quality time but to teach them new activities who may become their hobbies or a passion in their life.

Last week the primary school where my younger son attends decided to organise a “Parents job fair”. This was an opportunity for the parents to show the children a little bit about their jobs and the skills required to do them. I decided to take time off from work and attend the parents jobs fair to show the children a small presentation about my business.

The day before the fair I was thinking about ways to not only make a child friendly presentation to spark their interest, but also ways for them to bring out their creative side. So I packed my technical drawing board, some rules, colours, markets, fabrics, colour charts, etc!

Whilst I was doing this one episode from my childhood came to my head and a smile came across my face. I was back in Peru in 1984 and it was so important to me that it started the beginning of a career in design that I am passionate about. I remember playing in my playroom and my dad was working from his home office. When he left to do something I walked inside and I found interesting drawings on big white papers, lots of different markers, pens, and rulers. I remember feeling really happy and I sat down on his special chair, grabber the markers and started happily colouring them!!! At the time I was too young to understand that he had manually drawn floor plans for a client which had probably taken a long time to draw!

As I was colouring happily my dad walked in and I remember him been in shock! Nevertheless, he sat down with me and started explaining that it was the floor plan of a building and that each colour he was using represented one area of the edification. And then he started colouring with me, utilising the opportunity to not only teach me something about his passion for structural design but also to spark my creativity!

The episode was so moving that I remember it with tenderness and now that I am a mom to 3 children I have used a similar approach to him and have used moments like that to show them something new and nurture their creative side.

When the parents job fair started I was approached the first group of kids who stayed with me for a bit, and then the next one came. So I started the presentation with a small power point presentation, explained to them the meaning of my brand and why I chose it and what each colour meant, followed by a very quick description of branding, marketing and interior design. If someone was interested in dance I said things like “So let´s imagine you want to start your dance studio. You would need to create a name for your business and create a logo, then you would need to communicate your business to potential clients, and finally you would need to find a place for your business and adapt it to your needs. Let´s imagine this room is your studio, we can´t move the doors and window but we could put mirrors on that wall, storage there, a different flooring, lighting, etc” Whilst I was talking I could see their little faces brighten up and they asked so many questions. But the best moment came when I showed them the drawing board and the pens!! I asked them to have a go and draw something, and they were so excited to use the rulers, the pens, the markers! It made me feel really happy and fulfilled because I could see that they were experiencing similar emotions like I did in 1984.

And for that I need to thank my dad! For been such a great father, who taught me the importance to use moments like this to teach children something that could spark an interest and passion, could be the beginning of a career one day, and the importance of letting children explore and develop their creative side.

Me as a four year old girl!!

Me as a four year old girl!!

The importance of a strong Brand Identity for your business

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When I started my business I knew that creating a strong brand identity was the most important thing I had to do. It was a chance for me to take a break from the “not so exciting” tasks that needed to be done when setting up a business. It was not only the creativity that excited me but to go through those important aspects that make the essence of my business.

Behind the development of strong brands lies an analytical process which makes you think the very deep reasons about why does the business exist, the purpose of it, where does it operate in the market, and who are the services for. Only after a clear analysis and evaluation a brand can be developed, otherwise it will lack what is needed for the brand to be strong and to create differentiation from the competition.

And this where I get passionate about what branding development is all about. For me a brand is more than just a logo. But to develop a strong brand which represents the essence of the business, creates differentiation and awareness, and ultimately create loyalty and brand advocacy, a brand development process needs to be followed.

Creating a strong brand is important for all businesses but it is crucial for businesses that offer services instead of products. Your clients need to feel connected to your brand, trust you, and reliable. After all, when we offer services instead of products intangible aspects such as high quality, reliability, customer service, etc., become crucial so the customer association with the brand is positive.

I strongly believe that a branding specialist needs to be someone who understands the importance of getting to know your business and you, and only then a brand can be created taking into consideration all the information gathered to develop a strong brand. Once we have answered many of the key questions needed for brand concept and development it is the time to get creative with paper, pens, pantone colours, fonts, shapes, photoshop and illustrator!

My first blog!

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First Blog!

I am so happy about writing my first blog!

The creation of The Blue Cherry Design is a dream that I had for a very long time. To be able to work in something that I am passionate about it really is a dream come true. I am truly passionate about Marketing, Branding and Interior Design. This website feels like The Blue Cherry on the cake! I have been able to create my own website and blogging about this feels very real! Now it feels like it really begins for The Blue Cherry, and I promise to make interesting blogs regarding Marketing, Branding and Interior Design. This is it for now!

Thank you for visiting my website and reading my first blog.

Lucía