The Blue Cherry Blog
If you are a founder or business leader who has moved past the initial startup phase, you already know the value of what you do. You care deeply about quality, and you’ve invested significant time and energy into building your business.
But translating that excellence into a clear strategy can often feel complicated, inconsistent, or just a bit too generic. Effective marketing shouldn't come from following popular trends; it starts from the inside out, with a clear understanding of who you are and why your business is valuable.
That is exactly why I started this space.
Think of this blog as a digital extension of our Clarity Sessions , a quiet place to step back from the daily pressure of running a business and find a fresh perspective. Drawing from my experience supporting established organisations across the UK and South America, I share practical insights and structured thinking on:
Brand Positioning: Clarifying how your unique work is perceived.
Marketing Audits: Evaluating what is working and where to find direction.
Cross Cultural Communication: Adapting your message seamlessly for international markets.
My own insights from my own experiences, which you could find helpful
Whether you are looking to bring direction to your marketing, plan a rebrand, or expand your reach, you will find articles here designed to simplify the complex. No marketing jargon, no empty formulas. Just honest, intentional ideas to help your brand finally reflect the true quality of your work.
Take a look around, find the clarity your brand deserves, and let’s start the conversation.
10 things I wish I knew before starting a business
When I started my business, I wanted to combine my knowledge and expertise in branding, marketing and interior design to offer entrepreneurs services to grow their businesses. I was full of energy and optimism and more than ready to start.
The day I decided to start my business, I registered the name and bought the domain. After that, I started working on my business brand and developed a business strategy. Finally, I felt I was on top of the world and had it all under control.
However, I quickly realised I was on my own, and building your own business is very different from working for a company. I was doing all the work, and it was a trial-and-error situation for a while!
I want to share ten things I wish I had known before starting my business on this blog.
How to build a brand for your Architectural or Interior Design business
I've decided to write this blog to help Architects, Interior Designers and Civil Engineerings how to build a strong brand that shows the essence of their business and allows them to stand out from the crowd and reach their ideal clients.
Develop your Brand Foundations - Develop a clear understanding of your business vision, mission, values, purpose, and positioning. Then, create compelling marketing communications for your target audience, showing your business essence and how they'd benefit from working with you.
Define a Brand Strategy - Develop a brand strategy to create positive associations with your brand, represented by a brand image that is appealing to your ideal clients and set you aside from your competition. This is the time to work on your visual brand identity, not the other way around!
Communicate your brand message to - Once you have worked on your foundations and brand identity, it's time to communicate your brand message to your ideal client. Be consistent with your marketing communications, and ensure your social media and website represent your brand message.
Office design - Create an interior space that consolidates and represents your brand message. The design should create a sensory experience that helps people develop positive associations with your brand.